Stack economics

One install instead of five bills.

These are illustrative scenarios based on Capra architecture — composite shops, not named live customers. They show how a Capra Suite install is designed to replace a subscriptions app (Appstle or PayWhirl), Smile, Refersion, plus separate review and upsell tools.

Illustrative scenarios. Metrics are modeled from typical bolted-stack list prices and CapraFlo Growth at $99. We do not present these shops as Capra customers.

Monthly cost

Multi-app stack vs Capra Suite

List-price-style sums merchants commonly see. CapraCred and CapraBoost are proposed; the Capra column uses locked CapraFlo Growth as the core OS.

Job	Typical multi-app stack	Monthly	Capra Suite	Monthly
Subscriptions / selling plans	Appstle or PayWhirl	~$49	CapraFlo Subscribe & Save	Incl. in $99
Bundles / volume	Separate discount or bundle app	Often bundled into $49–79	CapraFlo Bundles	Incl.
Loyalty / VIP	Smile	~$27	CapraFlo Loyalty	Incl.
Affiliate / creators	Refersion	~$49+ on many plans	CapraFlo Affiliate	Incl. on Growth
Reviews / UGC	Judge.me, Okendo, or Yotpo	~$19–39	CapraCred (Proposed)	Suite packaging
Thank-you / AOV	Rebuy or dedicated upsell	~$29+	CapraBoost (Proposed)	Suite packaging
All-in (common four-app cut)	Subs + reviews + upsell + loyalty	~$144	CapraFlo Growth	$99
Heavier six-app cut	Add Refersion-class affiliate + extra bundle tool	~$190–220	One Capra Suite conversation	$99 + proposed companions

Illustrative · DTC beauty

Lumen Restore

A coastal serum brand was paying Appstle for selling plans, Judge.me for stars, and a Rebuy-style thank-you widget. Theme blocks collided on the PDP: subscribe toggle, review carousel, and a bundle CTA from a fourth discount app.

In this scenario, one Capra Suite install puts Subscribe & Save and bundle tiers in CapraFlo, reviews in CapraCred, and a single travel-pack offer in CapraBoost. Checkout stays Shopify. The merchant stops reconciling three vendors when a selling plan and a review widget both want the fold.

Modeled stack: Appstle ~$49 + Judge.me ~$15 + Rebuy-class ~$29 + discount app ~$20 ≈ $113 versus CapraFlo Growth $99, with Cred and Boost proposed in suite packaging.

AOV

Before $62

$71

Subscribe attach

Before 9%

16%

Review volume / 30d

Before 22

Stack / month

Before ~$113

$99

Illustrative · Supplements

Northline Nutrition

A three-SKU wellness shop ran PayWhirl for recurring, Smile for points, and Okendo for reviews. PayWhirl and Smile both surfaced after login. Mix-and-save lived in a Shopify automatic discount the merchant edited by hand.

CapraFlo DTC Growth is designed to own selling plans, mix-tier automatic discounts, and loyalty after orders/paid in one Admin hub. CapraCred replaces the review widget without a second type ramp. CapraBoost is the thank-you tin — not another subscription SKU.

Modeled stack: PayWhirl ~$49 + Smile ~$27 + Okendo ~$39 ≈ $115, plus theme time. CapraFlo Growth $99 carries plans, mix, and loyalty; Cred/Boost proposed.

AOV

Before $78

$91

Subscribe attach

Before 14%

22%

Review volume / 30d

Before 18

Stack / month

Before ~$115

$99

Illustrative · Fashion

Atelier Row

A small ready-to-wear shop used a Recharge-class subscription for a “replenish basics” program, Smile for VIP, and Refersion for lookbook creators. Reviews sat in a free tier that still loaded a script. Upsell was a cart drawer from a fifth app.

One Capra Suite conversation: CapraFlo Loyalty-Led for points after paid, mix tiers on trouser + tee, Affiliate for creator codes, CapraCred for a quiet widget, CapraBoost for a belt on thank-you. Refersion-class monthly plus Smile plus subs is the bill that goes away in this model.

Modeled stack: subscriptions ~$49 + Smile ~$27 + Refersion ~$49 + upsell ~$29 ≈ $154 versus CapraFlo Growth $99 (affiliate included on Growth).

AOV

Before $186

$214

Subscribe attach

Before 4%

Review volume / 30d

Before 9

Stack / month

Before ~$154

$99

Illustrative · Coffee

Kiln Coffee

A two-roast roastery paid Appstle for subscriptions and Yotpo for reviews and a light loyalty add-on. A thank-you upsell app offered a second bag — and occasionally reopened checkout anxiety. Cadence (30-day vs 8-week) lived in Appstle; the PDP still looked like a one-time store.

Subscribe-Led CapraFlo puts recurring first, syncs selling plans, and leaves checkout native. CapraCred keeps cupping notes on the PDP. CapraBoost is explicitly after paid: extra bag, skip allowed, no second plan unless the shopper wants it.

Modeled stack: Appstle ~$49 + Yotpo ~$39–79 + upsell ~$29 ≈ $117–157 versus CapraFlo Growth $99.

AOV

Before $28

$34

Subscribe attach

Before 31%

44%

Review volume / 30d

Before 14

Stack / month

Before ~$137

$99

Illustrative · Pet

Harbor & Hound

A kibble and treat shop stacked PayWhirl, Smile, Refersion, a reviews app, and a thank-you upsell. Creators complained that codes did not stack cleanly with auto-ship. Support answered “which app?” more than “which bag?”

Creator / Affiliate-Led CapraFlo is the architectural answer: selling plans, loyalty after paid, partners and codes in one hub. CapraCred on the PDP. CapraBoost for the treat sampler. One Capra Suite install in this scenario retires PayWhirl + Smile + Refersion + the review/upsell pair.

Modeled stack: PayWhirl ~$49 + Smile ~$27 + Refersion ~$49 + reviews ~$19 + upsell ~$29 ≈ $173 versus CapraFlo Growth $99.

AOV

Before $44

$53

Subscribe attach

Before 19%

28%

Review volume / 30d

Before 11

Stack / month

Before ~$173

$99

Walk a real catalog

These cases are architecture stories. Live merchant proof comes after private preview installs. Support Wellness Global will run CapraFlo AI against your catalog — nothing writes until you agree.

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